Raise your hand if you’ve had your phone fall flat on your face while you laid in bed, scrolling through your social media accounts, and falling asleep? GUILTY!

Depending on who you are, what your interests are, and who you follow or interact with on social media platforms, the time of day that you spend the most scrolling through can differ greatly.

As a social media marketer, whether it be your career, or a side hobby, taking into consideration the best times of the day to post your content is of utmost importance. …

Despite living in the hyperconnected world of internet sites and social media, we still seem to be running out of time…all the time. Whether it be busy with real-world activities, like work, school, and family time, or busy in the digital lands of gaming, binging, and just hanging out on Facebook or Twitter (for hours at a time), many people — whether influencers, businesses, or those with a blue checkmark next to their verified names on social media platform — we just don’t have much time to truly sit and plan out our social media presence.

If you give my husband the option of going out to dinner to a nice restaurant in town, or drive 2 miles down the road, to our local Wendy’s fast-food restaurant, guess what we’re having for dinner that night!

The love for Wendy’s is very real, and I don’t know if it’s their promise of being the ‘home of fresh, never frozen beef’, or something else, but I have to tell you, we are certainly enamored by whoever genius is behind Wendy’s social media golden game!

Over on Twitter, brands have the difficult task of trying to stand out from…

For as long as I can remember, I have always wanted to get healthier and lose weight. However, the only time I ever saw any results, was the one time I set forth an actual plan, a strategy, that included having an actual understanding of me, and what my weaknesses are, my areas of opportunities, my likes and dislikes, as well as having attainable goals, both short and long term. Any other time that I have tried to embark on a fitness adventure with no strategy, the adventure tends to end abruptly with close to no results.

Despite being a fairly new industry, the social media world has changed many times over in a short period of time. Last year alone, during unprecedented times, most social media platforms went through drastic changes. Social Media Today goes into depth on all the changes, or not, that social media experienced in 2020 and their predictions for 2021. It noted that Facebook alone had to deal with removing extreme radical groups, the boycotting of ads, and even the release of a Netflix documentary about it. Despite all those challenges, they still had several successes, like the huge focus on e-commerce…

The word around town, or rather my high school’s courtyard, was this cool new thing that allowed you to befriend strangers, school friends, and most importantly, My Chemical Romance and Panic! at the Disco (these are bands). The exciting marvel was this shiny new thing called MySpace…the year was 2004. A whole lifetime ago!

A systematic computational analysis of statistics and data, and the information that derives from said analysis — that’s what analytics entails.

In close to anything in the world of business, analytics plays a very important role in many aspects of it. From what to sell, when to sell it, who to buy from, at what time of the day, week, month, or year it should be made public, etc., analytics is always involved.

In the world of Social Media, analytics is paramount. We typically refer to them as KPIs (Key Performance Indicators), which ultimately evaluates the success of what goes…

Domi Flores Wong

| Learning & Development Consultant | Social Media Curator | Diversity, Equity & Inclusion Champion | Disney Magic Maker | Mother & Wife | She/Her/Hers |

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